Customer Interaction With Utilities Via Social Media Rising Swiftly, According to New Pike Research Survey

Posted on January 30, 2012 by Caro SanFrancisco

Interesting post on the rising use of social media for customers interacting with their utilities in the US.

Excerpt:

” While the overall percentage of customers who interact with utilities using social media is not large, at just under 11%, of those who do communicate with their provider using social media, nearly 60% say they do so either “very often” or “regularly.”  As expected, younger respondents were more likely to use social media services, with those under age 30 reporting the highest use (83%) of any demographic segment.  That means that the number of customers using these services to engage with their utility will only grow in coming years.  Correspondingly, as social media become more pervasive, utilities and other companies will look to invest in and grow their presence in this area. ”

 

Posted in CRM- Customer relatonship Management, Marketing 2.0 - Social Marketing | Leave a comment

From rags to riches thanks to the web and self publishing on Amazon

Posted on January 19, 2012 by Caro SanFrancisco

Switched self published book on amazonHere’s another interesting example of how the web, if used to its fullest, and with great determination, can serve as media for individuals to get their word out themselves, bypassing go betweens like publishers in this case.

A young woman learned to use all the “free” online visibility tools the web offers individuals: SEO ( search engine optimization), blogging, using social networks.  All these tools are unique in that they provide individuals with the potential to reach millions of clients without the big advertising budgets large companies have.

Using them to their fullest, however requires many long hours of training, and battling with web technology, coupled with a strong marketing strategy to convey a message that will stand out.

Read all about her story in the Gardian’s article here:Amanda Hocking: The Writer who made millions by self publishing online.

Come learn how to use social networks and the web 2.0 with our one day training sessions in Aix en Provence, PACA, France.  They are held in French on a monthly basis and can be held in English for a minimum of 5 of your company’s employees on site as well.

See here (in French) a description of our various Web 2.0 training sessions.

 

 

 

 

Posted in Marketing 2.0 - Social Marketing, Search Engine Optimization ( SEO), Women's Entrepreneurship | Leave a comment

Linkedin now offering statistics for its Groups

Posted on December 2, 2011 by Caro SanFrancisco

Linkedin offers pretty fancy looking stats for its groups, showing:

  • member growth,
  • member functions,
  • geographical presence,  in an easily accessible and graphically pleasing way.

Watch out Facebook Insights, the stats for Facebook Pages!

Here’s an example for one of my groups on Marketing 2.0.

Linkedin group statistics marketing 2.0_San Francisco_Consult

Linkedin group statistics for Marketing 2.0 group from San Francisco Consult

 

 

 

Posted in Marketing 2.0 - Social Marketing, Web 2.0 - Social Networks | Leave a comment

Training sessions on social media marketing starting December 2011

Posted on December 1, 2011 by Caro SanFrancisco

I’m looking forward to welcoming local business owners and managers for two one-day training sessions on social media marketing December 8th and 15th, in Aix en Provence, and then tuesdays and Thursdays to be determined every month from then on.
The cost is 600 euros ( plus 19,6% sales tax) per day and its approved as a training program deductible from your annual training budget as a company in France. It will be held in French, although sessions in English can definitely be put together for a group of 5 minimum if needed.

We’ll look at:

  • Getting to know Facebook, Twitter, Linkedin, Viadeo, Google Plus, YouTube, DailyMotion.
  • How are they used, who are their members?
  • What can companies, professionals and institutions do to develop their visibility and engagement on these networks?
  • Examples of social media marketing in France and in the US.
  • Hands-on manipulation of a personal Facebook account, and of a Fan Page.

See our upcoming sessions on the Events tab of our San Francisco Consult- Marketing 2.0 Facebook Page (in French) here.

Posted in Marketing 2.0 - Social Marketing, Social Communications Training, Web 2.0 - Social Networks | Leave a comment

Google Plus social network member Profiles in Novembre 2011

Posted on December 1, 2011 by Caro SanFrancisco

FlowTown compiled data from various sources like Comscore to put together this nice infographic on who Google Plus Members are, 5 months after its launch, as well how the network is used.

Google-+-demographics in Nov 2011 - 63% men, middle income, US and UK

27 M, 63% men, middle income, US and UK

–> Post on San Francisco Consult’s French language blog on Google Plus Members.

Posted in Marketing 2.0 - Social Marketing, Web 2.0 - Social Networks | 1 Comment