Social networking and multi-channel marketing communications - French-American vision, targeting women

Networking social et communication marketing multi-canal - Besoins des femmes, vision franco-américaine

About

San Francisco Consulting is a ’boutique’ marketing communications and online social networking platform design service.
Founded in 2005 by a professional with over ten years experience managing complex marketing communications campaigns ( print, TV, radio advertising, emarketing, direct mail) and web development projects.

Personal traits are a bicultural, truly bilingual in French and English background, having spent 20 years in North America (the US and Canada) and 15 in France. Holder of a BA in Economics and Political Science from Canada and MBA grad from the leading ESSEC school in France.
See our Service Offering in detail.

What I’d like to talk about using this blog format are my ideas and suggestions on how to communicate with certain populations like:

- Parents

- Higher income women 25-55

- Expatriates, or to use a term better suited in my view: global parents, from all countries ( American, Swiss, French, …)

From my experience, there’s still quite a bit to be done to better serve these populations with content and services, on the web and elsewhere, as well as to better taylor the advertising messages directed at them.
- > San Francisco Consulting also speaks perfect French.


Posted by admin on Oct 04 2006 under Targeting Parents and Mothers



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