Social networking and multi-channel marketing communications - French-American vision, targeting women

Networking social et communication marketing multi-canal - Besoins des femmes, vision franco-américaine

Women over 25: Extraterrestrials for Web Entrepreneurs and VCs

I feel like ET as a 35 year old woman with a passion for the web as a media, a service and a communications tool. ‘ET’ as in ‘ Extra terrestrial’ you know?

My Yahoo Themes:

That’s because when I go to Yahoo and see what they have on offer for me, i see under My Yahoo options:

Basics (weather icon) – News- Sports – Money – Health – Entertainment

Seems to me they’re only talking to men here.

I care didlywatts abouts Sports and Money (more accurately called: playing the stock game). I have very little leisure time as a mother so entertainment in the traditional sense is pretty limited. I might be interested in family or child focused entertainment options but I doubt Yahoo offers this.

I get my news from the radio to quickly know what’s going on. I have no time to spare reading about some monkey that got trapped in a car in Alabama. I download targeted podcasts for the news that really interests me.

As for health, well I eat well, exercize, and run around all over the place anyway with children, so I don’t need to know about the latest drug to help me lose that beer belly.

Maybe women’s health, or children’s health might be a little more on target?

Don’t get me wrong, I LIKE Yahoo, that’s why I point this out. I wish they’d realize there is a whole population out there they’re not addressing.

Yahoo Publisher Network Type of Site Listing:

Similarly, I go to the Yahoo Publisher network to see if the Frenchparents site can register to be a Beta tester. In the categories proposed to designate the site’s focus, here’s what i see:

Adult – duhhhhh. Cool it starts with ‘A’ cause it just happenned to be at the top of my mind as I made this category list… -

Automotive - . Cars are cool.
BtoB -

Career -

Community, social network - How vague a category can that be, unless you only have ONE type of social network in mind? What’s a social network for teenagers got to do with one for parents?

Education – Read: ‘ Post Secondary Education’..
Entertainment - The broad category including things like, errr, movies predominantly, preferably blockbusters.
Finance – Aha! The game that uses numbers! Me likin’ that…
quickly followed by:

Gambling and Games

Well, i’ll stop here. As you can see, Family is not one of the categories, nor is Children for that matter…

Yahoo people, a slightly more complex – and complete – view of the world might break down things a little more as such:

Education :

Primary, Secondary, College, Continuing Ed, Specialized

Entertainment:

By Age group – By type ( theater, movies,…) -


Posted by admin on Nov 16 2006 under Targeting Parents and Mothers




One Response to “Women over 25: Extraterrestrials for Web Entrepreneurs and VCs”

  1. San Francisco Consulting Blog » Mommy, family and parenting networks popping up in 2006 Says:
    November 24th, 2006 at 2:03 pm

    [...] And to contradict a recent post on Women over 25 being extraterrestrials for VCs and web entrepreneurs, Maya’s Mom, a social network for parents out of my dear San Francisco got $1 Million in VC funding from(of course) a Palo Alto firm. [...]

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