Social networking and multi-channel marketing communications - French-American vision, targeting women

Networking social et communication marketing multi-canal - Besoins des femmes, vision franco-américaine

Family social networks for professional women: photos or advice?

As I spend a lot of time analyzing the online social networking phenomenon, as a web entrepreneur and marketing communications professional, I ‘d like to ask you women visitors a question:

Is there a feminine approach and a masucline approach to online networking?

One of my hypotheses:

> Social networks as conceived by the majority of masculine minds stress the sharing of files: music, videos and photos.

> Social networks as conceived by feminine minds stress the sharing of advice, ie text-based content.

Put another way:

> Would you be one to upload your funny family or other videos to a social network site for families?

> Or would you use it to connect and exchange advice and services?


Posted by admin on Mar 19 2007 under Online Publishing and Web 2.0, Targeting Parents and Mothers



Leave a Comment

You must be logged in to post a comment.