Where San Francisco Consulting is unique is in its ability to bring together two viewpoints that are often quite separate in a project:

• the hard, web development, IT management viewpoint
• the soft, marketing and audience concerns

• Marketing Communications campaign creation and management using various media: devising print and radio ads, brochures, as well as direct mail campaigns. Devising an online presence as well using sites, emailing, banner and text advertising, as well as search engine positionning ( appearing in first page results on a set of keywords).

• Adding on line cooperation and interaction (Web 2.0) to your organization or company : Putting in place online networking tools (blogs, wikis, and other more elaborate platforms) to help you and your clients, prospective clients, members or consituents exchange online. Why? To improve knowledge of their needs, create a stronger, more regular relationship with your organization and propose complementary products or services.

What we seek to do when managing web site projects is to use information technology for your audience’s benefit, not simply to add IT to your organization’s life because you’re suppposed to have a web site!

With our dual knowledge of web development techniques and of marketing, we manage web development projects with a constant (and picky) eye for the user, not (only) for cool technology!