Category Archives: Local Search – Geolocalized advertising

Local maps advertising in France: Via Michelin, Mappy and Google Maps

In France, Google maps is a new player, compared to the historic behemoth of travel guides Via Michelin (of the Michelin tire company, yes). Mappy is owned by another French giant, the French Yellow Pages, ie, “Pages Jaunes”, initially owned … Continue reading

Posted in Local Search - Geolocalized advertising, Marketing 2.0 - Social Marketing | 1 Comment