Category Archives: Online Publishing and Web 2.0

What’s the best approach to being an online publisher, to managing an editorial content site, be if for information or leisure? What are Web 2.0 trends

Google Plus social network launches Brand Pages

Just a few months after launching Facebook rival Google+, Google now offers companies and non-profits the ability to have their own “pages” on the social network. This is part of a larger strategy by Google to make all our lives … Continue reading

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Is social over ?

A presentation by Facebook investor Roger McNamee about “Social is over”. He is saying social is old news now, because Facebook and Twitter are behemoths in this market. Investing in new ‘ social’ ventures is already too late. For the … Continue reading

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New study demonstrates once again the social web is more feminine

nd Continue reading

Posted in Marketing 2.0 - Social Marketing, Online Publishing and Web 2.0, Targeting Parents and Mothers, Targeting Women 25-55 | Leave a comment

Social Media Governance policies: a necesary tool for companies

Here’s a great resource on social media governance by companies, mostly American, ranging from About.com to Fedex, National Public Radio and the Social Media Business Council. – > Social media governance Policies Post Here’s the table of contents for the … Continue reading

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What’s the social web saying about… San Francisco?

Here’s a really neat tool provided by Social Mention, to monitor conversations on the web about a theme, person, brand, product or service. Monitoring is only useful as far as it’s analyzed and acted upon, of course.

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