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	<title>San Francisco Consult &#187; Service offering</title>
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	<description>Marketing 2.0: Customer relationship management morphs into conversations</description>
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		<title>Providing Complex Web Development Services with a Marketing View</title>
		<link>http://www.sanfranciscoconsult.com/editorials/eng/2006/providing-complex-web-development-services-with-a-marketing-view/</link>
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		<pubDate>Fri, 01 Dec 2006 11:31:45 +0000</pubDate>
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				<category><![CDATA[Service offering]]></category>

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		<description><![CDATA[Where San Francisco Consulting is unique is in its ability to bring together two viewpoints that are often quite separate in a project:

the hard, web development, IT management viewpoint
the soft, marketing and audience concerns

What we seek to do when managing web site projects is to use information technology for your audience&#8217;s benefit, not simply to [...]]]></description>
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		<title>Targeting Prospects with the Right Media</title>
		<link>http://www.sanfranciscoconsult.com/editorials/eng/2006/targeting-prospects-with-the-right-media/</link>
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		<pubDate>Fri, 01 Dec 2006 11:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Service offering]]></category>

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		<description><![CDATA[San Francisco Consulting proposes to help you target your prospects using the media most appropriate for your prospects&#8217; or clients&#8217; situation.

Traditional media: Press, TV, Radio

Are fine to make a brand known, to project an image, to reassure also.  They&#8217;re expensive&#8230;

Direct media: Direct mail, telephone

These are great tools to recruit subscribers to publications, members to [...]]]></description>
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