Social networking and multi-channel marketing communications - French-American vision, targeting women

Networking social et communication marketing multi-canal - Besoins des femmes, vision franco-américaine

Archive for the 'Targeting Parents and Mothers' Category (Chronologically Listed)

    Take back the Tech Campaign – Help tech have a positive impact on women

    Dec 05 2007

     

    There’s a campaign going on right now ( since Nove 25) until dec 10 called Take Back the Tech, by the Association of Progressive Communications, Women’s Networking [...]

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    Service Offering

    Jul 20 2007

    Where San Francisco Consulting is unique is in its ability to bring together two viewpoints that are often quite separate in a project:

    the hard, web development, IT management viewpoint
    the soft, marketing and audience concerns

    Marketing Communications campaign creation and management using various media: devising print and radio ads, brochures, as well as direct mail campaigns. [...]

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    Family social networks for professional women: photos or advice?

    Mar 19 2007

    As I spend a lot of time analyzing the online social networking phenomenon, as a web entrepreneur and marketing communications professional, I ‘d like to ask you women visitors a question:
    Is there a feminine approach and a masucline approach to online networking?
    One of my hypotheses:
    > Social networks as conceived by the majority of masculine minds [...]

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    What do upper class women 25-55 need from a social network?

    Nov 28 2006

    There are a few particularities that a good social network for upper class women 25-55 should have, in my view.

    Be a safe and private place to meet and exchange:

    This means: don’t make this a network that’s open to all and anyone or make all the posts visible to any visitor, simply for page views sake.  [...]

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    Mommy, family and parenting networks popping up in 2006

    Nov 24 2006

    Well its about time! A slew of mommy, parenting and family web 2.0 sites have popped up and are popping up as we speak in the US and Australia – from the latest news I have. Hopefully the family-focused network I’m associated with will pop up from (surprise, depends where it gets financed) soon.
    And to [...]

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