Social networking and multi-channel marketing communications - French-American vision, targeting women

Networking social et communication marketing multi-canal - Besoins des femmes, vision franco-américaine

Archive for the 'Targeting Women 25-55' Category (Chronologically Listed)

    Men are from Video Games, Women are from Social Networks

    Mar 28 2008

    Here’s a very interesting post from Auren Hoffman from the Summation blog.  I’d posted about the differences betwen men and women social networking here, with a slightly different angle, but the idea is the same: ‘ Women want relationships, men want action, excitment, and… tangible results.
    The gender gap on social media is growing
    It’s no [...]

    Read all by clicking on the title

     

    Survey on professional women’s international mobility

    Feb 25 2008

    The EPWN ( European profesional Womens network)  International mobility working group has launched a survey, accessible online, to better assess women’s experience as professionals either working abroad or accompanying a spouse abroad. They have a minimum 400 respondent objective by April 2008, so please, for all concerned, take the 5 minutes to answer the survey.
    Here’s [...]

    Read all by clicking on the title

     

    DivineCaroline Site finally Looking at the Woman as a Whole Person

    Oct 01 2007

    It’s not because my name is Caroline, but I was very much attracted to the DivineCaroline.com site that’s newly out. I thought, finally, with a name like that, someone has come out with a great site for women!
    And yes, it’s quite impressive. As of this writing, I do not know much about who’s [...]

    Read all by clicking on the title